In this exclusive video interview with Jeremy Allaire, CEO of Brightcove, Robin Good attempts to find out the key trends emerging from the rapid growth of white label video publishing services.
In this exclusive video interview with Jeremy Allaire, CEO of Brightcove, Robin Good attempts to find out the key trends emerging from the rapid growth of white label video publishing services.
Jeremy Allaire, who is behind the success of Flash as CTO of Macromedia, started Brightcove five years ago to offer media companies an online video publishing platform. While YouTube was a consumer play, Brightcove focused on a business-to-business model by targeting publishers. After some layoffs in December of last year, they’ve turned profitable this year, launched a Brightcove Alliance to share technology and know-how with their clients and partnered with Boxee to play online video on TV. The company hasn’t taken additional capital since raising $59 million in a third round of financing in 2007.
In the first part of this video interview, Robin Good asks Jeremy Allaire, CEO of Brightcove - one of the leaders in online video distribution - to understand first-hand from him what are indeed the key differences and benefits that professional online publishers can get from using white-label video distribution services against free video-sharing sites.
Video is helping marketers reach more prospects with its ability to grab viewers, Whatcott said. Last July, Sun Microsystems, a Brightcove client, rolled out an entire video library as a marketing tool. Today, the microsite has more than 2,000 videos, as well as 700 demonstrations and tours, and is helping Sun's message go viral. "Customers and partners can share the video, and there's an app for the iPhone so people can share them via mobile as well," Whatcott said. And, since the videos have embedded overlays with built-in calls to action, the more people who use the videos in their blogs, the better.
Jeremy Allaire, chairman and chief executive of Brightcove, STV’s technical partner on the platform, said: “We work with a lot of broadcasters, but moving to true HD online has been something very few have embraced significantly. This is an opportunity to analyse the appeal of the format with something with obvious international appeal.”
It only makes sense that a school like RISD would want its website to reflect the latest in technology and design aesthetics. So in 2004, RISD started making videos for potential students browsing its webpages. As the school started to populate the site with its video content, problems began to arise. The videos were isolated from each other and difficult to manage. It quickly became clear that RISD needed a video platform solution to manage its content.
Where video content is concerned, the Adobe Flash 10.1 runtime is going to "release an amazing wave of video consumption," says Jeff Whatcott, senior vice president of marketing at Web publishing services company Brightcove, which is one of the more than 50 entities participating in the Open Screen Project. "Some of our customers have created iPhone applications that they've rolled out to deliver with video, including Fox, Discovery, Arts & Entertainment and others. But generally everybody wants to deliver video content on mobile."
Online video platform company Brightcove turned a profit for the first time earlier this year and is growing revenue 50% each year thanks in part to an expansion strategy that reaches past the media industry. The big opportunity in online video lies beyond the TV and media world as organizations, corporations and brands of all shapes and sizes turn to Web video as a communications tool, Brightcove CEO Jeremy Allaire told Beet.TV during an exclusive interview in San Francisco at the Brightcove Alliance event earlier this month.
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Online video specialist Brightcove says it is now supporting Adobe’s Flash Media Server 3.5 streaming technology for content delivered through Limelight Networks, the media-focused content delivery network (CDN), with the aim of providing higher video quality and better content security.