Brightcove Inc. today announced the release of Brightcove 4, adding features for iPhone application developers and a pared-down, $99-a-month version of the company’s web video publishing platform, aimed at small and midsize businesses (SMB).
Brightcove Inc. today announced the release of Brightcove 4, adding features for iPhone application developers and a pared-down, $99-a-month version of the company’s web video publishing platform, aimed at small and midsize businesses (SMB).
Brightcove, the provider of online video applications for the publishing and television industries, has unveiled a new platform release. Brightcove is approaching the market from opposite directions offering new features such as native support for the iPhone and new analytics. At the same time Brightcove is introducing Brightcove Express, bringing a selection of features to smaller publishers at a starting price of $99 (€66.43) per month.
Brightcove has unveiled the latest iteration of its online video platform for web publishers, including improved functionality for iPhone applications. Titled Brightcove 4, the new platform enables advanced distribution, customisation and monetisation options for high quality video on PC, mobile devices and IP-enabled set top boxes.
This is the latest release from the company that is emerging as the 800-pound gorilla in the sector. Most CIOs won't have heard of Brightcove but it is the de facto online video platform (OVP) if you speak to creative agencies and other media types.
Brightcove 4, which is used by a range of clients to create online video channels, includes new features like support for native iPhone video application development, expanded live streaming capabilities and advanced analytics. It also features new resources for video distribution, monetisation and custom online video applications.
Technology suppliers are racing to cash in on the surge of interest in online video among businesses, as corporate websites catch up with a trend that began with consumer sites such as YouTube. Brightcove, which powers online video sites for broadcasters and newspaper publishers, will on Monday launch a new version of its platform aimed at bringing online video within reach of a wider swathe of businesses and other organisations.
Five years ago, when Jeremy Allaire founded Brightcove Inc., an online video company in Cambridge, he predicted video would someday be as common as text on the Web. Today, Brightcove is expected to launch a low-priced video service that would build on the belief Allaire’s prediction is getting closer to reality.
Brightcove is releasing the latest version of its software today with a slew of new features, such as support for live video streaming and mobile distribution, improved encoding and analytics. But what could really shake up the industry is the introduction of lower-priced, entry-level service packages.
This week Brightcove begins a new lower-priced video service called Express that starts at $100 a month and offers some impressive features. I’m glad to see them in this space, which is still very much in the pre-Gutenberg publishing era.
Brightcove Chairman and CEO, Jeremy Allaire, has a vision to connect the world through online video. As leader of the top global online video platform he has fostered the growth of the online video industry. From his early days as CTO of Macromedia he envisioned that video would become as ubiquitous as text on the web. Today, his company which has offices around the world and customers in almost 30 countries, has introduced Brightcove 4, the first major release to the video platform in more than a year.