The library is a 15-month pilot project with Brightcove, a Boston-based online video platform used by many businesses and online media companies. Myers and Lee say the new, Flash-based library has many advantages over the previous system, which required viewers to download the videos and view them in a standalone viewing application.
Brightcove Nov. 16 refreshed its online video platform with the launch of Brightcove 4, which includes support for native iPhone video application development, Google Analytics and other tools to help Websites publish video and make money from the content.
I sat down with Brigthcove CEO Jeremy Allaire for this overview of the new offering. Quite an informative chat about video on the iPhone and the development opportunities beyond Quicktime.
It’s been about a year since Brightcove released the last upgrade to its professional online video platform with Brightcove 3. On Monday, it’s going to release Brightcove 4, and it’s a massive upgrade. Brightcove 4 now supports a native video player on the iPhone, in Facebook, and live video streaming on the Web. It’s got Twitter integration for sharing videos, faster-loading video players, the ability to switch between Flash streaming and HTTP, adaptive streaming based on a user’s device and bandwidth, behind-the-firewall video delivery, support for most major ad servers, better analytics, and a new, cheaper, entry-level subscription service called Brightcove Express.
Brightcove, with the launch of the fourth major release of its online video platform, will introduce a package for entry-level sites -- priced at $99 per month -- but is also stuffing in a host of features for large-scale customers. Brightcove 4's new features include support for native iPhone video application development; expanded live streaming capabilities; advanced analytics; and new resources for video distribution, monetization and custom online video applications.
The interest in professional online video used to be limited to the big companies who were integrating video clips into their marketing or social media campaigns. Today, the interest has broadened to companies of all sizes, including the small business owners who would like to use video for promotional efforts but found the offerings from companies such as Brightcove to be too much - and too expensive - for their needs. Recognizing that, Brightcove today is announcing Brightcove 4, a major upgrade to its existing product that includes, among other things, an “Express” edition that’s targeting customers of all sizes. The product starts at $99 per month.
Riding high on strong earnings forecasts, Brightcove on Monday is expected to debut the latest version of its online video platform. Brightcove 4 features multiplatform distribution capabilities, including support for native iPhone video application development, along with expanded live streaming capabilities, and more advanced analytics.
Even in the recession, online video is a booming market. Its advertisement revenues are promising, everybody loves to watch it, and it is easier to produce than ever. No wonder that Jeremy Allaire, the CEO of the company that provides video for media publishers including The New York Times, Channel 4 and the Guardian, is reaching out to new customers introducing a starter package called Brightcove Express.
Online video platform Brightcove is upping the ante in the battle for a broader segment of the marketplace, introducing a major upgrade of its platform that for the first time includes support for live streaming and the iPhone, and also includes a $99-a-month “Express” version that will appeal to users further down the food chain than its current crop of media and professional online video clients. Brightcove 4’s new features should more than satisfy the OVP’s high-end clientele. It’s improved its cloud encoding, offering higher-quality default encoding and more formats, and now offers adaptive streaming over any connection.
The Express Edition pricing is part of the new Brightcove 4 video platform being introduced today, just 13 months after the company rolled out its Brightcove 3 service. In recognition of the growing number of devices that consumers use to access video, the platform includes improvements such as support for developers who want to build video-driven iPhone applications.