TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, co-moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video publishers.
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Coverage
Thu, 2009-10-29
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In a posting on its corporate blog, Wednesday, broadband video publishing solutions provider, Brightcove, announced that it is powering Liv, a recently launched online TV channel from Virgin Media Television's Living TV brand which offers free, exclusive, original short-form content that is refreshed on a daily basis.
Thu, 2009-10-29
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In a deal that was a little more down to earth, Sky Deutschland is also beefing up its online video efforts by agreeing to roll out the Brightcove platform across its Sky.de web properties. Programming from Germany's top professional sports leagues, including the Bundesliga, UEFA Champions league and Formula 1, is being distributed to paying subscribers via the platform.
Thu, 2009-10-29
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Sky Deutschland has rolled out the Brightcove platform across its Sky.de Web properties to support the organisation’s growing online video initiative. It will offer sporting event and entertainment-focused content to an audience of online viewers and subscribers in and around Germany.
Wed, 2009-10-28
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While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some, like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy.
Tue, 2009-10-27
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Brightcove's CEO, Jeremy Allaire, offers his view on the world of free ad-funded online content and how this poses a major threat and opportunity to pay-tv operators. As it currently stands, the likes of Hulu and Zillion TV are not making money but Jeremy believes this model will work and he points out that CPM's and viewing figures are raising dramatically while service providers are getting more creative and interactive with advertising which is appealing to advertisers.
Wed, 2009-10-21
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In this exclusive video interview with Jeremy Allaire, CEO of Brightcove, Robin Good attempts to find out the key trends emerging from the rapid growth of white label video publishing services.
Fri, 2009-10-16
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Jeremy Allaire, who is behind the success of Flash as CTO of Macromedia, started Brightcove five years ago to offer media companies an online video publishing platform. While YouTube was a consumer play, Brightcove focused on a business-to-business model by targeting publishers. After some layoffs in December of last year, they’ve turned profitable this year, launched a Brightcove Alliance to share technology and know-how with their clients and partnered with Boxee to play online video on TV. The company hasn’t taken additional capital since raising $59 million in a third round of financing in 2007.
Wed, 2009-10-14
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In the first part of this video interview, Robin Good asks Jeremy Allaire, CEO of Brightcove - one of the leaders in online video distribution - to understand first-hand from him what are indeed the key differences and benefits that professional online publishers can get from using white-label video distribution services against free video-sharing sites.
Mon, 2009-10-12
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Video is helping marketers reach more prospects with its ability to grab viewers, Whatcott said. Last July, Sun Microsystems, a Brightcove client, rolled out an entire video library as a marketing tool. Today, the microsite has more than 2,000 videos, as well as 700 demonstrations and tours, and is helping Sun's message go viral. "Customers and partners can share the video, and there's an app for the iPhone so people can share them via mobile as well," Whatcott said. And, since the videos have embedded overlays with built-in calls to action, the more people who use the videos in their blogs, the better.