TubeMogul's patent-pending InPlay technology gives Brightcove publishers rich analytics far beyond the traditional metric of a video "view". InPlay is able to track viewer engagement, including how much of a video is actually watched, what the most popular segments of a video are, and when a viewer clicks away – all reported by geographic region.

And in a world where video is embedded everywhere, InPlay is also able to report on what sites video views are coming from, including referring sites and search terms. Additionally, Brightcove publishers can view their own player data side-by-side with their syndicated content metrics from within their TubeMogul accounts.