Partnerschaft

SpotXchange empowers publishers to sell unsold video ad inventory though an exchange-based marketplace where a wide variety of advertisers from blue-chip brands to local small businesses shop for relevant inventory.

Partnership Summary

This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.

Benefits

• SpotXchange offers Brightcove customers a robust and scalable solution for monetizing unsold video ad inventory.
• SpotXchange provides a unique venue for showcasing available ad inventory to a wide variety of advertisers from national brands to local small business.
• Access a variety of video ad units – InStream pre-mid-post roll ads, Video Overlays, and InGame video ads.Brightcove customers now have the ability to leverage the 2007 & 2008 Winner of Streaming Media’s “Best Video Ad Platform”.

Features

• Monetize unsold inventory with network-like efficiency, while maintaining a level of control similar to your direct sales efforts.
• Straight-forward integration package provides a quick, easy, and cost-free way to optimize the liquidation of available ad inventory.
• Self-service publisher tools allow real-time access to stats and ability to configure ad calls on the fly.
• Customization & Control – Configure your ad calls to receive only those ads that you find most valuable. Set filters to block unwanted ads.

Pricing Model

Ad-Supported with Rev Share based on CPMs