Customer Case Study
Dow Jones / Wall Street Journal Digital Network
Using the Brightcove Platform, Dow Jones was able to create an online community of video watchers who syndicate and share their videos across the web.
The websites of The Wall Street Journal Digital Network represent more than simply online versions of the company's print publications. Says Bob Leverone, Vice President of TV and Video, "My role is really to turn this digital network into a multimedia network." With the help of Brightcove, Leverone and his team have enriched sites like WSJ.com, MarketWatch.com, All Things Digital, and Barrons.com with video content to expand the company's news operations, extend its brands, and reach audiences in new ways in markets around the world.
While video has always played an important role in the news business, this is especially true in today's world of digital technology and citizen journalism. By distributing cameras in newsrooms throughout its organization, The Wall Street Journal Digital Network enables reporters to shoot their own footage in the field to provide up-to-the-minute coverage of breaking news, or add a multimedia dimension to ongoing stories. Behind-the-scenes clips highlight the full depth of the company's news gathering and publication activities, giving a human face to its brands.
"There is a focus today on building online communities and Brightcove's capabilities make that a lot easier to do."
- Chris Wall, Multimedia Director
To make the most effective possible use of its growing video archive, The Wall Street Journal Digital Network turned to Brightcove. Says Chris Wall, Multimedia Director for The Wall Street Journal Digital Network, "Brightcove offers an absolute turnkey system for content management, distribution, and syndication. The ease with which you can start with a video and end up a very sophisticated-looking presentation is pretty remarkable."
The impact on the company and its brands is already becoming clear. Says Leverone, "We are now giving people an opportunity to see our news gathering effort in other parts of the world. That creates a much larger news-gathering dimension for this company, and a much larger publishing dimension, and reaches new readers, viewers, and users for all our properties."
