"Start-Ups Such as Brightcove Challenge Google, Yahoo; A Problem for Old Media...Brightcove's technology makes it easy for any producer -- from home-movie buffs to television networks -- to distribute their videos to multitudes of Web sites. All three parties -- the video's maker, the site that shows it and Brightcove -- often will share revenue from the resulting advertisements or sales...'In the past, content owners had to rely on gatekeepers like cable companies to get to consumers,' says Jeremy Allaire, Brightcove's founder...Now they don't have to do that.'"

"The New York Times Company has signed a multi-year deal with Internet TV firm Brightcove to enable the distribution of broadband video content across all of the Times Company's online properties, as well as the syndication of content to other sites"

"'In the past people only had the chance to license their content to networks, says Jeremy Allaire, founder and CEO of Brightcove. 'Now that's not the case'...Brightcove last year began rolling out a publishing and distribution platform that big and small producers can use to create their own online channels. For instance, this January, Barrio 305, an online music production company in Miami that creates hip-hop and Hispanic R&B videos, used Brightcove to create its own channels that it syndicates to other online sites."

"Some of the biggest names in the Internet business, including Time Warner Inc.'s America Online and IAC/InteractiveCorp, are lining up behind Brightcove, a start-up firm that is developing technology that could accelerate the growth of television on the Internet."

"Brightcove, an Internet television startup that helps programmers syndicate shows across the Web and collect money from it, plans to announce on Tuesday it has attracted new high profile investors including AOL and IAC/InterActiveCorp, and a distribution pact with AOL."

"The migration of television to the Internet is getting another boost with a deal that gives Web video startup Brightcove Networks Inc. a foothold on AOL's Web portal."

"Some interesting and notable appointments on this first day of ad:tech. Brightcove, an Internet TV service run by Jeremy Allaire, tapped Dina Roman, a former vice president at Discovery Networks, for the position of vice president of national advertising sales, and Adam Gerber, formerly a new media strategist at MediaVest and a friend of the Minute, to the post of vice president of advertising products and strategy."

"With ad-supported video taking off, Apple will open the floodgates for everyone from news producers to independent filmmakers to channel video through its distribution. Combined with Brightcove, which will unleash the potential of video streaming, Apple's podcast downloads will usher in the start of the video Internet."

"Myrick, speaking via a Web video connection to a media consolidation conference at Drexel University last month, said he first pitched the series to cable-TV networks. When they did not show much interest, he decided to launch the program on the Web.

That prospect was made much easier by a new video publishing software from a Cambridge, Mass., company called Brightcove Inc.

Because of Brightcove's software, Bernoff said, "video will flood the Web, video search will get more powerful, and TV's exclusive lock on video viewing will waver.""

"But advocates of new TV-distribution technologies question how long programmers will stay loyal to the cable giants. Offering programs and movies on the Web, which is open to all, will be "too compelling from a content owner's perspective," compared with being enclosed within Comcast's proprietary system, argues Jeremy Allaire, founder of Brightcove Inc., a company that helps businesses put TV programs online."

"Jeremy Allaire has a long history of shaking up the established order as an Internet pioneer. Mr. Allaire was an architect of the evolution of Macromedia's Flash system into a video format that is now second only to Microsoft's Windows Media platform in popularity for delivering video on the..."

"With 'Blair Witch,' the Internet was a force in helping us in the marketing department," Mr. Myrick said. With technology from Brightcove, he said, his video company can "take a show idea, produce it in the spirit of a network series, but keep everything in-house and publish it ourselves over broadband."

"Look at what Google has done to the world of Web pages," said Josh Bernoff, an analyst with Forrester Research. "Brightcove may be able to do the same for video programming."

"Yahoo! has already become the Internet home of broadcast fare like Fat Actress and The Apprentice. "They're clearly thinking of themselves as the fifth network," says Jeremy Allaire, founder of Brightcove, a Net video distribution startup."

"The other threat to cable from the Internet comes from companies ranging from giants like Microsoft Corp. to start-ups like Akimbo Systems Inc. that are enabling consumers with high-speed Internet connections to download content off the Web onto computers or set-top boxes connected to their TVs. Here too, the amount of possible content is nearly unlimited. Computers with Microsoft's Media Center software, for example, can show thousands of online movies on a TV screen from such online sources as Movielink and CinemaNow. Late last year, Akimbo began selling a set-top box with an Internet hookup that offers TV content from 125 providers in 50 categories, including video Web logs, or blogs.

So far, consumer response to these download services has been lukewarm, partly because viewers haven't been bowled over by the quality of the content. But demand might pick up as more players start moving additional content from the Web to the TV, notably TiVo Inc.; a venture of SBC and satellite-TV company EchoStar Communications Corp.; and start-ups DaveTV and Brightcove Networks Inc."

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"The Brightcove business model has huge potential because people are increasingly looking for exactly the product or content they want on the Internet, said Will Richmond, president of research firm Broadband Directions. "[Mr. Allaire] is very much trying to overlay consumer behaviors from the Internet onto broadband video."

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"Given that future programming will be largely on demand, a "channel" could simply be a periodic video blog, a set of fly-fishing videos or a streamed soft-porn Webcam. "The cost of establishing a traditional programming vehicle and securing distribution is incredibly high," says Jeremy Allaire, founder of online distributor Brightcove. In the era of Internet television, it will be as simple and cost-effective to create a microchannel as it is to create a Web site."

"That will change over the next decade, as a growing number of television sets, PCs and mobile devices are connected to what Jeremy Allaire, the founder of Brightcove, has dubbed "the Internet of video." Plugging TV into IP rather than into a terrestrial cable system or a fleet of geosynchronous satellites, could redeem - or at least reinvigorate - the medium. The hermetically sealed world of television is about to be cracked open and rewired, transformed into an open publishing platform as a variety of new devices and services emerge to make independent video content easier - and perhaps even profitable - to produce and distribute to smaller subsets of the population."

"It's the type of show - niche programming to please any taste or whim - we'll be seeing much more now that broadband Internet has finally become a more reliable conduit for the delivery of broadcast-quality video.

A number of startups are promoting this sort of "narrowcasting." Theirs is a vision of a video universe of endless variety that will dwarf traditional television and pay-per-view offerings even as new players - regional Bell phone companies among them - emerge to vie for viewers with cable, satellite and other providers."

"One premise behind Internet TV start-ups is that the cost of distributing video over the Internet to those wanting to watch a particular program is much lower than broadcasting shows to millions of homes simultaneously, regardless of who actually sees them. The theory is that many special-interest shows might prove economical for the first time, while others already recorded might find fresh audiences."

"John Battelle, author of the forthcoming book, "The Search," and the Searchblog, says that at least now the entertainment industry sees the opportunity.

"They didn't see it with Napster, but they see it now," Battelle said. "They know that there are copies of 'I Love Lucy' in the content archives somewhere. Each one of those could become annuities that are worth hundreds of thousands of dollars, because of the power of 'The Long Tail.' But they're afraid that [we'd] be swapping our copies of 'I Love Lucy' on the Web. Most of these solutions claim to do that with some flavor of DRM. But if they cut off the forces of participation and the forces of many, it ain't gonna take.""

"Any new Web-based video service TiVo develops will also face some stiff competition. Companies such as Akimbo, Brightcove.com and iFilm.com want to help give independent videos new distribution onto the television. Akimbo, whose set-top box lets people watch thousands of shows from the Internet on their television set, hopes to eventually partner with cable companies or set-top-box manufacturers to plug in its service similar to that of TiVo's. The difference in the two strategies is that TiVo does not want to license or own the content it distributes, at least for now. And Akimbo has yet to develop a substantial subscriber base."

"It all speaks to Yahoo executives' excitement about "micropublishing" letting the portal's users create content attractive to fellow users that will encourage people to hang around in Yahoo's virtual world.

It's a vision shared by others who see a future where people aren't just passive viewers of content but participate in creating the "TV shows" of tomorrow.

One company built on the concept is Brightcove, a startup that envisions a day when "Internet Television" offers thousands of channels of content, some produced by traditional TV companies and much produced by individuals as the cost of digital cameras and editing tools drops."

"Online television and video distribution has been a dream for quite awhile now, but efforts to make it a reality have hit stumbling blocks along the way. Jeremy Allaire is betting that the climate is finally right and has launched Brightcove, Inc to enable content publishers and producers to offer their work to consumers via the Internet."

"IPTV is about more than telcos though. There are several web-based offerings that aim to put control in the hands of the consumer by exploiting the net's power.

Jeremy Allaire, chief of Brightcove, told the BBC News website that it will be a flavour of IPTV that is about harnessing the web as a "channel."

"A new entrant, unveiled just last week, is a Cambridge, Mass.-based company called BrightCove, which received $5.5 million in funding from venture firms Accel Partners and General Catalyst Partners. BrightCove will offer a standards-based device-independent way to link consumers to video content over the Web."

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"Brightcove, which expects to release its product later this year, joins a hot but increasingly crowded field of young companies using the Internet to distribute all sorts of on-demand videos."

"Splash! Fwoop! Znorf. It's the sound of nextgen RSS plays parachuting into the Valley, Rte. 128, and everywhere there's a broadband connection. Odeo, Brightcove, ourmedia, the Times® by this time next spring the forest will be thick with bees circling in search of unpolinated flowers. The RSS Bubble is here."

"Cambridge entrepreneur Jeremy Allaire, whose Cold Fusion software became a standard tool for website development in the 1990s, is unveiling a company that he hopes will make Internet movie downloads a standard feature on home TV sets. 'We're going to build a service that marries what the Internet does really well, with television,' said Allaire about his new venture.... The Brightcove business model is different from that of rivals like Akimbo Systems and Dave Networks Inc., which provide their own set-top devices for capturing and playing back the videos.... Esther Dyson, editor of the technology newsletter Release 1.0, is impressed with the Brightcove concept. 'I think it's brilliant,' said Dyson. She compared it to the way Amazon.com lets independent business people sell their products on their own websites by linking to the Amazon network."

"Jeremy Allaire, one of the key people behind ColdFusion and a co-founder of Allaire Corp (later sold to Macromedia), is lifting the veil on his mysterious new venture: an IP video startup called Brightcove formed to encourage democratization of video production and distribution. The Cambridge-based company wants a hand in all facets of IP video or Internet TV -- creation, delivery and monetization....From what I saw, tons of cool stuff with Flash and Windows Media platforms...(He guest blogged for us last year, and wrote at length on IP video). My impression: think of it as RealNetworks done right with a consumer video service, a backend service, and other allied services needed for everyone from small publishers, like bloggers, to small-to-mid sized media companies and online VOD startups, develop and distribute video easily and cost-effectively. In essence, an open-publishing model."

"In the mid-1990s, Allaire's first company, Allaire Corp., helped to simplify the process of building and maintaining a website. Last year, Allaire joined the Cambridge venture capital firm General Catalyst as technologist-in-residence. Now, he's starting a company with backing from General Catalyst. He won't say much, but he's interested in what he calls the democratization of video. "We have this situation where the number of people who can produce video programming is poised to explode, with inexpensive digital cameras and editing tools, and the existing distribution systems can't support it," he says. "You can't have 100,000 people producing shows for cable television. The only thing that can support it is the Internet." We're all familiar with the Internet of text. Coming soon: the Internet of video."